Essential information for end of life vehicle dismantling, depollution and recycling

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Social Media for your Small Business

social media for ATFs

We asked Social Media Specialists, Penguin Media why social media is so important to run a successful ATF. They explain its necessity here.

The first question we asked was ‘Does every business need social media?’ Quite simply, the answer is ‘yes’. Why? ‘Because that is where your customers are!’ 

I bet you don’t know anyone under the age of 60 without a Facebook account and that speaks for itself. If you haven’t already, it’s time to join millions of small business owners who are using social media to build awareness, drive sales, engage with your customers and gain new customers. 

Let’s start with the facts

Facebook is the biggest social media platform with over 2.13 billion monthly active users globally*. In case you had any lingering doubts about social media, statistically, Facebook is too big to ignore. By creating a Facebook page for your small business you are putting your company’s name out to (literally!) billions of new people who may not have heard about you and what you do. Six new profile accounts are created every second**, which means by the time you finish reading this article over 1800 profiles would have been created! 

It is important that once you create your social media profiles you continue to post regularly, post the right, relevant content and ensure your page is kept up to date. A clean, crisp, easy-to-read logo and cover photo will create a professional feel to your page and engage with potential customers straight away. Being active and posting daily will encourage engagement and page following. 

Posts shouldn’t be SELL, SELL, SELL as this will stop your customers engaging with you and your brand. They will quickly get bored of seeing the same thing over again and simply scroll through your post without a second glance. For example, if you are a car sales company, posting new cars is obviously top of your priority list, but in-between posting the advert for a car why not post a car-relevant article, a poll, ask your customers opinions and questions and generally think outside the box. Customers love knowing there is a human behind the post, so be personal and reply as you would if they were stood right in front of you! 

To make social media work it’s vital to be regular and consistent. Don’t spread yourself too thin and create a profile on every social media platform, choose the one or two that are relevant for your audience and your business. 

The top 5 platforms to look out for are: 

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Pinterest. 

If you would like to find out more about how you can get your business up to date, or for any help with your Social Media needs call: 01432 842916 or email: or visit their website here 

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The views and opinions expressed on ATF Professional are solely those of the original authors and other contributors. These views and opinions do not necessarily represent those of the editor, publisher or staff of ATF Professional.


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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

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e2e Total Loss Vehicle Management [e2e] is the UK’s only salvage and automotive recycling network with nationwide, environmentally compliant sites delivering performance resilience and service reliability to the insurance and fleet markets.  The network’s online salvage auction drives strong salvage resale values and faster sales.  e2e’s salvage clients have access to the network’s stocks of over 5 million quality graded, warranty assured reclaimed parts. 

The power of the network model means e2e has the ability to influence industry standards and is committed to continually raising the bar whilst redefining the role and perceived value of the salvage operator.  Network members adhere to robust service level agreements, against which they are audited, in order to ensure performance consistency and a market leading customer experience.  

The salvage and recycling operating environment is evolving rapidly, and e2e is anticipating, listening and responding to changing market needs.  Regulatory compliance, ESG, reclaimed parts, customer experience, EVs, new vehicle technologies, data and reputation risk are just some of many considerations linked to the procurement of salvage services.  e2e will drive further added value to clients and members through the adoption and application of emerging technologies, continuing to differentiate its proposition and position salvage services as a professional partnership. 

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