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Tire Cologne trade fair success

tire Cologne

The Tire Cologne delivered a successful performance. For the premiere of the international industry trade fair from 29 May to 1 June 2018, 533 exhibiting companies and another 70 brands from 40 countries participated in Cologne.


The strongest international contingents came from Italy, the Netherlands, the United Kingdom and Turkey, as well as from China, India, Taiwan and the USA.

“THE TIRE COLOGNE successfully mastered the “tire change” to Cologne. The performance was optimal: visitor quality, event concept, new orientation and the generous hall offering of the Cologne location convinced exhibitors and visitors”, summarised Katharina C. Hamma, Chief Operating Officer of Koelnmesse. 

“The new strength of THE TIRE COLOGNE with the international conferences ‘Global Retreading Conference’ and ‘Future Tire Conference’ and the expansion surrounding the themes of digitalisation, recycling and fleet management have provided sustained impulses and once again decisively confirmed the correctness of our decision in favour of a new industry platform in Cologne. An impressive premiere event” is the summary of Stephan Helm, Chairman of the German association of the tire and vulcanisation trade (BRV). 

The event presents innovations and products from the segments of tires and wheels, automotive services and workshop needs, tire remoulding, as well as tire recycling and disposal.

More than 16,000 trade visitors from 113 countries registered in total. Around 60 percent of visitors travelled to Cologne from abroad – an outstanding key indicator for a premiere event. 

In addition to the segments tires and wheels, automotive services and workshop needs, tire remoulding and tire recycling, The tire cologne provided important impulses for future development of the industry with the integration of pioneering themes like digitalisation, recycling or fleet and motor pool management. The lectures and expert discussions at the Digital Reality and Recycling Forum areas, and in the Tire Fleet Lounge were well-attended.

Organised and supported by the European retreader association BIPAVER and Koelnmesse, the international conference for the retreading industry, the Global Retreading Conference, took place on the first day. Speakers from around the world provided around 130 congress participants with a comprehensive overview of the decisive trends and developments of the industry, from market reports through best cases to technological innovations and political basic conditions.

The setup of the two-day “Future Tire Conference” also convinced the more than 110 congress participants. Top experts of the industry presented the decisive trends and developments of tomorrow and discussed the chances and challenges of the tire industry. The most important themes here were also the effects of the digitalisation of tire design, manufacture and delivery, as well as progress in the material sciences and processing technologies. Sessions on global market trends, efficient production facilities and sustainability, as well as the increasing demands of consumers were also on the agenda.

The spectacular drift shows of the companies Falken and Syron Tyres, as well as the motorcycle stunt show provided some emotional highlights: here it was once again shown what kind of “unimaginable manoeuvres” human beings and technology are capable of, and what performance modern tires can provide.

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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

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