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Winners announced – ELVES and LSAD video animation competition to show how to scrap ELVs correctly

LSAD animation & motion design students create top ELVES video animation solutions to show how people should scrap their cars correctly when they reach the end of their road

 

Video Animation Winner ELVES

ELVES, the End-of-Life Vehicle compliance scheme and Limerick School of Art & Design LIT have announced the winners of their recent joint video animation competition. The purpose of the contest is to help ELVES raise awareness about how End-of-Life Vehicles (ELVs) in Ireland should be processed properly. 

As the compliance scheme for the ELV sector, part of ELVES remit is to create public awareness about how people should correctly scrap their cars and small vans, once they are no longer roadworthy. To help achieve this aim, ELVES partnered with Limerick School of Art and Design LIT to task some of its students with creating commercial standard video animations which would best convey this message.  

Through a collaborative process including briefing, research, brainstorming and refinement the gifted third-year LSAD Animation & Motion Design Students met the challenge with talent to spare. ELVES also organised a visit to an Authorised Treatment Facility (ATF), Bob Sweeney & Autotowing Ltd in Castleconnell, Limerick where students could examine in detail the journey that an ELV goes through to process, reuse and recycle its constituent parts efficiently.

After intense deliberation by ELVES, the winners have been announced. The overall winning animation is entitled ‘8-Bit’ and is a team effort by students David Ng Yee Shian, Michael McNamara and Samantha O’Keeffe. Their inspiration comes from portraying the journey of an ELV as an 8-bit video game, a message format which resonates with many younger age groups as well as older ones. The quality of this winning video animation was exceptional and was deemed to be of the standard of a professional design & animation studio.

Two runners-up groups were also awarded prizes and the judges were generous in their praise for the distinctive animations. 

The video animation created by Conor Bourke and Sinead Mitchell is an extraordinary 3D animation which visually and vividly explains the process of what to do when your ELV reaches the end of its road and what parts of the car can be reused and recycled. 

The explainer video created by Anna Dreimane, Kate Deegan, and Mikey Cashell is particularly clear in demonstrating the second lives that many constituent car parts, such as mirrors, doors and headlights can still have once an ELV has been through the dismantling, reuse and recycling processes.

Commenting on the project, Elena Wrelton, Compliance Manager ELVES said:

“‘ELVES’ objective is to promote and improve the processing of End-of-Life Vehicles in Ireland. The reason we linked up with Limerick School of Art & Design (LIT) was that we were intrigued to see how these talented students would look at the ELVES message in a fresh way and so through their animations, help us to communicate to the public about how to correctly scrap an ELV. The students and the lecturers certainly didn’t disappoint. We at ELVES have been very impressed by the calibre of the entries, all so different, all so accomplished.  We could only pick one overall winner, but it was a very difficult decision. The future of animation is safe with these students.”

David Phelan, Animation & Motion Design Lecturer at Limerick School of Art and Design (LIT), added: 

“Having the opportunity to work on an industry brief, which has to achieve real-life objectives for a client is an invaluable opportunity for our students.  Seeing what works and what doesn’t, where you can be creative and where you have to fit into certain parameters are valuable skills. A competition such as this challenges the students and helps to equip them with these skills into the next stage of their experience. We were delighted to partner with ELVES on this project.” 

Video Animation Winners ELVES
Pictured: L to R: Mike Fitzpatrick, Dean, Limerick School of Art and Design and Director of Cultural Engagement, LIT, Lee- Jane Eastwood, ELVES, students David Ng Yee Shian, Samantha O’Keeffe and Michael McNamara with their overall winning animation entitled ‘8-Bit’ and Elena Wrelton, Environmental Compliance Manager, ELVES.

Winner

Video Game Animation ‘8-Bit’

David NG Yee Shian, Michael McNamara and Samantha O’Keeffe

Runners Up

Conor Bourke & Sinead Mitchell 

Anna Dreimane, Kate Deegan and Mikey Cashell 

ABOUT ELVES 

ELVES (ELV Environmental Services CLG) is the compliance scheme for End-of-Life Vehicles (ELVs). It was set up by vehicle manufacturers to deliver on their obligations under the ELV Regulations, and its members now include new and used vehicle importers. ELVES was approved by the Minister for Communications, Climate Action and the Environment to operate as the compliance scheme from the 1st January 2017.  

ELVES’ mission is to improve the processing of End-of-Life Vehicles in Ireland. With ELVES support, its Network of ATFs consistently meets the 95% reuse, recycling and recovery targets for all types of End-of-Life Vehicles including electric and hybrid models.  

For more information about ELVES, see www.elves.ie  

Pictured: L to R: Mike Fitzpatrick, Dean, Limerick School of Art and Design and Director of Cultural Engagement, LIT, Lee- Jane Eastwood, ELVES, students David Ng Yee Shian, Samantha O’Keeffe and Michael McNamara with their overall winning animation entitled ‘8-Bit’ and Elena Wrelton, Environmental Compliance Manager, ELVES.

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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

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