Essential information for end of life vehicle dismantling, depollution and recycling

AutoDrain L

IAA launches AuctionNow™ in the UK

Leverages Company’s patented technology to streamline buyer experience

IAA UK, a leading global digital marketplace connecting vehicle buyers and sellers, announces launch IAA AuctionNow™, its patented, digital auction platform in the UK market.


IAA launches AuctionNow™ in the UK p

IAA has announced the launch of its patented, digital auction platform in the UK market. IAA AuctionNow™, the company’s platform, went live in the US last April and has been used in Canada for over four years. IAA told us that it had designed an e-commerce platform built with specific needs of vehicle buyers and sellers in mind.

The company advises that the real-time platform has already enhanced buyer usability across the US and Canada. In the UK, the first sale via AuctionNow was completed on January 26th, and according to IAA, the response so far has been overwhelmingly positive. “Bringing our patented technology online in the UK demonstrates our commitment to our global markets,” said Terry Daniels, Senior Vice President of Global Operations for IAA. “In a digital world, especially one impacted by lockdown restrictions, we’re excited to offer our UK customers an option to replicate the physical environment and create tangible value for our customers.”

IAA’s digital interface leverages the company’s e-commerce merchandising platform – IAA Interact – which features informational tools critical for buyers to evaluate vehicles. One such tool, IAA 360 View™, provides interior and exterior vehicle imagery—it was launched in the UK back in 2020. Daniels explained that IAA’s merchandising tools focus on creating confidence and trust with buyers purchasing salvage in the digital world, “Each unit we sell is unique, and with our world truly virtual now, it is critical to provide the most accurate detail to the global buyers so they can bid and buy with confidence.” IAA Interact features digital auction tools critical for buyers to assess vehicles thoroughly before bidding in IAA AuctionNow auctions.

“We simply view salvage differently,” said Steve Hankins, Managing Director for the UK Market. “We see ourselves as far more than an online auction and our goal is to provide an e-commerce platform that connects buyers and sellers from around the globe. In doing that, the UK market will benefit from better seller returns and a streamlined bidding and buying experience.”

More information can be found at 

IAA launches AuctionNow™ in the UK l

green parts specialists

More News

AutoDrain T

ATF Professional is produced by ARW- Group LTD, which is registered in England and Wales with Company Number 14914439

The views and opinions expressed on ATF Professional are solely those of the original authors and other contributors. These views and opinions do not necessarily represent those of the editor, publisher or staff of ATF Professional.


01432 355099

© All rights reserved

Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

e2e awards logo

e2e Total Loss Vehicle Management [e2e] is the UK’s only salvage and automotive recycling network with nationwide, environmentally compliant sites delivering performance resilience and service reliability to the insurance and fleet markets.  The network’s online salvage auction drives strong salvage resale values and faster sales.  e2e’s salvage clients have access to the network’s stocks of over 5 million quality graded, warranty assured reclaimed parts. 

The power of the network model means e2e has the ability to influence industry standards and is committed to continually raising the bar whilst redefining the role and perceived value of the salvage operator.  Network members adhere to robust service level agreements, against which they are audited, in order to ensure performance consistency and a market leading customer experience.  

The salvage and recycling operating environment is evolving rapidly, and e2e is anticipating, listening and responding to changing market needs.  Regulatory compliance, ESG, reclaimed parts, customer experience, EVs, new vehicle technologies, data and reputation risk are just some of many considerations linked to the procurement of salvage services.  e2e will drive further added value to clients and members through the adoption and application of emerging technologies, continuing to differentiate its proposition and position salvage services as a professional partnership. 

New Client Special Offer

20% Off

Aenean leo ligulaconsequat vitae, eleifend acer neque sed ipsum. Nam quam nunc, blandit vel, tempus.