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Perception versus Belief

Mike Monaghan, Director of Auto Motivate, a motivational consultancy for the automotive industry, looks at how the current COVID situation will inevitably alter the workforce when we do finally come out the other side.


Perception versus Belief f
Mike Monaghan

Mark Twain once famously said: “Never argue with stupid people, they will drag you down to their level and beat you with experience.”

The fact remains, our chosen perception becomes our own version of reality! The mind cannot distinguish between real or perceived. It acts upon the strongest thought instructions given to it. So, how do you perceive the current situation with regards to just some of the following:

Skills crisis, mental health, wellbeing, technology, salaries, recruitment and many more of the variables currently affecting the industry on all sides and at all levels.

Given we are indeed a connected industry, when one part begins to not function correctly the remaining parts will soon feel the effects. We must stop thinking and acting with a silo mentality.

So, whether we look closely or chose to ignore the micro or macro effects, we cannot ignore their existence. The only thing we are in dispute about is the perception of its scale and gravity. This is where we must be extremely careful. If we do not keep a very, very open mind to the shifts taking place across our industry and the world, we may very quickly find ourselves reacting too late to its effects rather than planning to adapt and embrace them.

For the last nine years, I’ve studied human behavioural performance in the workplace and the individual, and it’s easy to see how perception from the top down or the bottom up leads to mistrust and poor performance in both individual and the workplace. Yet, too often, we allow our prejudices or perceptions to control our thoughts and beliefs, true or untrue is no longer relevant, it’s what we want to believe which becomes the default thinking.

Today, we have the potential for a perfect storm or a breakthrough moment in our history.

The key elements listed are real and are affecting the industry at all levels right now and possibly even your business. We’ve often adopted a position of working longer, harder and faster to address these issues previously, but now a new type of thinking and approach will be required.

The pandemic has shone a spotlight on life and made everyone reconsider their goals and values, and so must the employers, if retaining and recruiting the best possible talent is a prerequisite of good performance. It’s no longer just about the salary, it’s about the workplace environment and culture. It’s about staff feeling valued and the life-work balance.

To shift from the longer, harder faster method, to being able to adjust to these new changes is going to require a slow, ‘small & often’ approach with incredibly good communications and listening skills. This is an adjustment many already think they have, but that could just be a perception. The Dalai Lama said: “When you talk, you are only repeating what you already know. But if you listen, you may learn something new.”

When we only know what we know, it’s important not to be afraid to ask better questions and seek better answers than those of our own, which we have played out many times before.

Change will happen whether we like it or not, so it’s best to lead and make the changes we seek rather than have them thrust upon us.

So, let’s go back to perception! It’s okay to believe what you want to believe and if you’re right, you’ve nothing to fear, but if you’re wrong, and you chose not to find out and discover more, then your perception could cost you more than the time it would have taken to find out.

The cost of business today will be in managing differently the workforce of tomorrow, not the one we have today; remember what Mark Twain said! Are you ready?

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You can email Mike at or call him on 07496 543555.

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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

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e2e Total Loss Vehicle Management [e2e] is the UK’s only salvage and automotive recycling network with nationwide, environmentally compliant sites delivering performance resilience and service reliability to the insurance and fleet markets.  The network’s online salvage auction drives strong salvage resale values and faster sales.  e2e’s salvage clients have access to the network’s stocks of over 5 million quality graded, warranty assured reclaimed parts. 

The power of the network model means e2e has the ability to influence industry standards and is committed to continually raising the bar whilst redefining the role and perceived value of the salvage operator.  Network members adhere to robust service level agreements, against which they are audited, in order to ensure performance consistency and a market leading customer experience.  

The salvage and recycling operating environment is evolving rapidly, and e2e is anticipating, listening and responding to changing market needs.  Regulatory compliance, ESG, reclaimed parts, customer experience, EVs, new vehicle technologies, data and reputation risk are just some of many considerations linked to the procurement of salvage services.  e2e will drive further added value to clients and members through the adoption and application of emerging technologies, continuing to differentiate its proposition and position salvage services as a professional partnership. 

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