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SYNETIQ announces deal with BBC star Becky Evans

SYNETIQ – Deal with automotive influencer Becky ‘Queen B’ Evans will help raise awareness of sustainable vehicle repair options for everyday consumers.


SYNETIQ announces deal with BBC star Becky Evans f
Becky Evans

DONCASTER, UK – May 3rd, 2022 – SYNETIQ has announced a new agreement with Becky Evans – star of new BBC series Gassed Up.

Becky – also known as ‘Queen B’ – is one of the UK’s leading female automotive influencers, with a significant social media following. The new arrangement will see Becky highlighting the benefits of green parts to a new consumer audience, following significant progress within the vehicle insurance and repair industry.

Enthusiasts can expect regular content via SYNETIQ’s YouTube channel, as well as new special series targeted at Becky’s 125,000-strong subscription base. As part of the arrangement, Becky will be uncovering the benefits of green parts, ahead of the launch of a special one-off series later this Spring.

Removed during the vehicle recycling process, green parts are a brilliant solution for private motorists looking to repair a damaged vehicle. Often found in the form of matching bumpers, doors or alloy wheels, green parts can not only save time and money – they can also help environmentally-conscious motorists reduce their carbon footprint.

Helen Carling, Head of Marketing at SYNETIQ, said: 

“We are so excited to work with someone as energetic and enthusiastic as Becky. It is clear to us that she shares the same values of our business, and we are also proud to be part of her journey as she changes perceptions in a male-dominated industry.”

Becky Evans said: 

“I’m delighted to be working with SYNETIQ on our new content series! When we first talked about the idea, I was instantly excited to see what we could create working together.

“SYNETIQ is a car lovers emporium and upcycler’s dream. There are so many things that I want to see and do with the concept of sustainably recycling cars. I’m happy that I am working with a company that can help the environment and bring all my petrolhead plans to life.”

Watch Becky’s first video here:


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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

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e2e Total Loss Vehicle Management [e2e] is the UK’s only salvage and automotive recycling network with nationwide, environmentally compliant sites delivering performance resilience and service reliability to the insurance and fleet markets.  The network’s online salvage auction drives strong salvage resale values and faster sales.  e2e’s salvage clients have access to the network’s stocks of over 5 million quality graded, warranty assured reclaimed parts. 

The power of the network model means e2e has the ability to influence industry standards and is committed to continually raising the bar whilst redefining the role and perceived value of the salvage operator.  Network members adhere to robust service level agreements, against which they are audited, in order to ensure performance consistency and a market leading customer experience.  

The salvage and recycling operating environment is evolving rapidly, and e2e is anticipating, listening and responding to changing market needs.  Regulatory compliance, ESG, reclaimed parts, customer experience, EVs, new vehicle technologies, data and reputation risk are just some of many considerations linked to the procurement of salvage services.  e2e will drive further added value to clients and members through the adoption and application of emerging technologies, continuing to differentiate its proposition and position salvage services as a professional partnership. 

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