Doncaster business SYNETIQ, an IAA company (NYSE: IAA), has revealed it hosted BBC Studio’s Top Gear production team earlier this year, to film a ‘cheap car challenge’ as part of the new series.
Freddie Flintoff, Paddy McGuiness and Chris Harris were spotted on SYNETIQ’s Bentley Moor Lane site in Adwick-le-Street, on location for a new feature which airs this Sunday.
The episode will see the trio staging a race around SYNETIQ’s 27-acre headquarters. Details of the show currently remain top secret.
Tom Rumboll, UK Managing Director for IAA and CEO at SYNETIQ, commented:
“It was a real privilege to host the Top Gear team at SYNETIQ earlier this year and a difficult one to keep under our hats. To be able to support such a significant and well-loved programme has been a real pleasure, and it has created a huge buzz for our colleagues in the process. We’re all truly excited to see the final film.”
SYNETIQ continues to be a major employer in the Yorkshire region, recently winning Green Business of the Year at the Doncaster Business Awards. The business also has a network of sites throughout the UK, supporting its processing of over 70,000 salvage and end of life vehicles each year.
SYNETIQ, an IAA company (NYSE: IAA), is one of the largest integrated salvage, dismantling and vehicle recycling company in the UK, formed to become the most innovative and trusted business in the industry. An integrated and data driven business, SYNETIQ has led the way in raising industry standards and continually innovates ways of working, to deliver value, ensure compliance and a positive experience.
SYNETIQ is proud to have major household names in its portfolio, including insurers, accident management companies, fleets, police forces, logistics companies, vehicle repair body shops, and remanufacturers. With cutting edge data and software solutions, multiple sites, a specialist vehicle recovery fleet and over 500 dedicated UK-based employees, customers and clients trust SYNETIQ to create bespoke solutions to deliver the maximum benefit for their business. Its primary goal is to understand client and customer needs, delivering the right solution, first time.