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SYNETIQ collaborates with academia to drive sustainability agenda forward

SYNETIQ, an IAA company (NYSE:IAA), participated in Sheffield Hallam University’s Green Future AIMday as it continues to drive its sustainability strategy forward and helps to build a more sustainable future for motoring in the UK.


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AIMday – Academic Industry Meeting day – is a strategic collaboration tool between industry and academia. Established in 2008 by Uppsala University, Sweden, the format provides businesses with the chance to access a self-selected panel of research experts and can offer potential collaborative opportunities to drive innovation forward by bringing new understandings and perspectives to real-world business problems.

As sustainability leaders in the sector, involvement with Sheffield Hallam’s “Green Future” AIMday is another strategic initiative by SYNETIQ as the business seeks to transition to a net-zero business.

SYNETIQ’s Sustainability Manager, Elisa Caton, presented questions to researchers on addressing challenges around vehicle recycling, decarbonising transport fleets, and encouraging business leaders to inspire action to tackle the climate crisis.

“It was an inspiring day which emphasised the need for continuous collaborative engagement between industry and academia,” said Elisa. “I’m looking forward to applying some of what I’ve learnt and developing those relationships with academics at Sheffield Hallam University to provide students and researchers with a great opportunity to work with industry and give SYNETIQ another route to innovate our business and lead the vehicle recycling industry towards a more sustainable future.”

CEO of SYNETIQ and IAA UK Managing Director Tom Rumboll said: 

“Our clients need, and will continue to need, new services and solutions to be delivered by businesses in our industry that are in development or simply don’t exist yet. Innovation is central to SYNETIQ’s operations, and we will continue to explore every avenue to reduce CO2 emissions, waste to landfill, repair cost and vehicle-off-road time.”

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Since 2020, SYNETIQ has worked closely with independent circular economy specialists Oakdene Hollins and embraced a science-led approach on its sustainability journey. With a focus on data utilisation and developing processes to track its impacts, the business has developed a baseline analysis of its own operational impact and strategies for reduction, as well as a green parts carbon savings calculator which allows its clients to demonstrate their Scope 3 reductions.

For more information about SYNETIQ visit


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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

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e2e Total Loss Vehicle Management [e2e] is the UK’s only salvage and automotive recycling network with nationwide, environmentally compliant sites delivering performance resilience and service reliability to the insurance and fleet markets.  The network’s online salvage auction drives strong salvage resale values and faster sales.  e2e’s salvage clients have access to the network’s stocks of over 5 million quality graded, warranty assured reclaimed parts. 

The power of the network model means e2e has the ability to influence industry standards and is committed to continually raising the bar whilst redefining the role and perceived value of the salvage operator.  Network members adhere to robust service level agreements, against which they are audited, in order to ensure performance consistency and a market leading customer experience.  

The salvage and recycling operating environment is evolving rapidly, and e2e is anticipating, listening and responding to changing market needs.  Regulatory compliance, ESG, reclaimed parts, customer experience, EVs, new vehicle technologies, data and reputation risk are just some of many considerations linked to the procurement of salvage services.  e2e will drive further added value to clients and members through the adoption and application of emerging technologies, continuing to differentiate its proposition and position salvage services as a professional partnership. 

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