Insight partner for financial services, Consumer Intellengence, conducted an online survey in September. And of the data collected from the 803 UK motorists, 85% of the consumers are also now prepared to accept ‘green parts’ in their vehicle repairs – with only 13% saying they’d want only brand new parts, even if more environmentally-friendly options were available.
Also, according to the data, 77% wished their insurer to be more environmentally friendly, and 23% would be prepared to pay something extra for a car insurance policy that was tangibly environmentally friendly.
According to the data, green credentials, from carbon offsetting to tree planting schemes, were more important to women than men – and to younger people than older people.
Consumer Intelligence also asked those who wanted a green insurer and those who were worried it could cost them more if they would pay more for an insurance product that was tangibly environmentally friendly. According to their answers, 90% of the youngest drivers said they would. That steadily declined to 77% of 25-34s, 69% of 35-44s, 64% of 45-64s – falling to only 43% of 65+s.