London-based Redcorn Ltd, a prominent ELV (End-of-Life Vehicle) and nuisance vehicle specialist, has experienced a significant transformation in its business operations over the past eight months. Originally known for selling car parts over the counter to the local community, Redcorn has evolved into one of the largest car breakers in the country. The company embarked on an online sales venture earlier this year to expand its customer base and capitalise on the opportunities presented by e-commerce. ATF Professional finds out more about Redcorn’s journey as it adapted to online sales, implemented an advanced inventory system, and aspires to become the leading car breaker in the UK.
For over 25 years, Redcorn Ltd has been a trusted source of car parts, serving the Tottenham area in London. However, the company’s customer reach was primarily limited to the local community and those willing to travel for rare parts. Nevertheless, Redcorn has managed to cement its position as one of the largest car breakers in the country, owing to its competitive pricing and the impeccable condition of its parts.
Recognising the immense possibilities presented by e-commerce, Jamie Thompson, the director of Redcorn, decided to venture into online sales at the beginning of this year. The primary objective was to expand the customer base and capitalise on the numerous advantages offered by online platforms. A dedicated team of around 20 individuals was assembled to facilitate this transition, initially utilising the eBay platform to list individual items.
With a vast warehouse housing over 200,000 items, Redcorn’s team of parts specialists possessed unparalleled knowledge of the inventory, knowing the location of each part and the compatible vehicles off the top of their heads. However, the company sought an advanced inventory system to modernise its operations and streamline the warehouse management process. This quest led them to discover Eladene Systems, an inventory system featured on ATF Professional and subsequently initiated discussions with its director, David Picking.
Originally seeking a solution to alleviate the burden on parts managers who had to rely on memory for locating items, Redcorn found in Eladene a comprehensive inventory system that exceeded their expectations. Thanks to the exceptional efforts of David and his team, the integration and synchronisation of Redcorn’s online stock with Eladene’s system were accomplished within a remarkable three-week timeframe.
Presently, Redcorn processes over 600 cars per day, and the size of its parts department is rapidly expanding at an unmatched rate in the industry. With the support of Eladene, the company is poised to achieve the next level of sales and productivity. Redcorn has set its sights on becoming the most efficient and productive car breaker in the UK, and there is unwavering confidence that it will emerge as a leading contender in the field within the coming months.
Dave Picking, director of Eladene, said:
“We are proud that an ambitious and fast-growing business like Redcorn has placed their trust in Eladene to streamline and power their e-commerce and inventory systems and join over 30 UK vehicle dismantlers using our platform to grow sales and improve efficiency. As larger companies like Redcorn join the Eladene platform, the shared learning allows us to develop new features that enable our customers to run their dismantling operations more efficiently.”