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The automotive family is invited to ‘Rev up 4 Ben’ in new campaign to create ultimate driving playlist for summer

Automotive industry charity, Ben, is inviting the automotive community to ‘Rev up 4 Ben’ and create an ultimate driving playlist with songs handpicked by industry people, influencers and enthusiasts.

 

The automotive family is invited to ‘Rev up 4 Ben’ in new campaign to create ultimate driving playlist for summer p

The purpose of the campaign is to curate an epic Spotify playlist of driving songs for summer while encouraging engagement for the charity on social media using #RevUp4Ben, as well as increasing sign-ups to its email list. This will help get as many people in the industry as possible to know that Ben is there to support them.

As it’s summer and peak time for travelling to new destinations, it’s the perfect opportunity for a new playlist – Ben can save you the time and provide one recommended by your colleagues in the industry!

Get involved

Find out more about #RevUp4Ben and get your favourite driving song on the playlist: www.ben.org.uk/drivingplaylist

Sign up to receive the playlist

To get the ultimate driving playlist sent straight to your inbox when it’s ready, sign up to hear from Ben: www.ben.org.uk/signup.

Ellen Plumer, Head of Marketing, Outreach, Communications & Awareness, said:

“To celebrate a love of music, driving and our industry, we’re creating the ultimate driving playlist, chosen by the automotive community – by the community, for the community! We’re really excited to launch this just in time for summer so those travelling to new holiday destinations can have a great new set of tunes to listen to on their journeys.

“The purpose of the campaign is also to boost awareness and increase Ben’s reach so that everyone in our industry knows about the services we provide. We need your help to spread the word about Ben and our services so no one in our industry has to struggle alone. Help us do this by getting ready to #RevUp4Ben!”

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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

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e2e Total Loss Vehicle Management [e2e] is the UK’s only salvage and automotive recycling network with nationwide, environmentally compliant sites delivering performance resilience and service reliability to the insurance and fleet markets.  The network’s online salvage auction www.salvagemarket.co.uk drives strong salvage resale values and faster sales.  e2e’s salvage clients have access to the network’s stocks of over 5 million quality graded, warranty assured reclaimed parts. 

The power of the network model means e2e has the ability to influence industry standards and is committed to continually raising the bar whilst redefining the role and perceived value of the salvage operator.  Network members adhere to robust service level agreements, against which they are audited, in order to ensure performance consistency and a market leading customer experience.  

The salvage and recycling operating environment is evolving rapidly, and e2e is anticipating, listening and responding to changing market needs.  Regulatory compliance, ESG, reclaimed parts, customer experience, EVs, new vehicle technologies, data and reputation risk are just some of many considerations linked to the procurement of salvage services.  e2e will drive further added value to clients and members through the adoption and application of emerging technologies, continuing to differentiate its proposition and position salvage services as a professional partnership. 

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