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SYNETIQ and LV= Insurance work together to make a difference

SYNETIQ, an IAA company and the UK’s leading integrated vehicle salvage, dismantling and recycling company, has launched a client initiative with LV= Insurance which sees unused keys sold to raise money for charity. 


SYNETIQ and LV= Insurance work together to make a difference p

The two businesses have come together to sell unused keys for reuse to support the insurer’s chosen charity, FamilyAction – an organisation which supports families when they need it the most. Hundreds of salvage vehicles pass through the SYNETIQ gates each week, leaving unused keys to go to waste.

SYNETIQ already recycles 96.4% of all dismantled vehicles, and by combining synergies of care and sustainability, SYNETIQ and LV= Insurance have found this initiative to be crucial to reducing waste further. The pair have so far raised over £500 for the charity, with more to come.

The initiative involves LV= Insurance collecting keys that are no longer in use and sending to them to SYNETIQ every quarter. These keys are then resold, reused or recycled to minimise waste and raise money for charity.

Sarah Hirst, Client and Green Parts Director, said: 

“We are proud to work with LV= on this project to sell unused car keys for reuse and help our client raise funds for their chosen charity.

We care about making a difference to our clients, charitable causes and the planet. This is a simple impactful initiative that helps raise money for a great cause which is also sustainable.

 We look to roll this out to other clients in the future following the successful trial with LV=.”

 Becci Yates, Claims Supplier Manager at LV= Insurance, said: 

“We are delighted to work together with SYNETIQ on this project, not only to reuse keys but to raise funds for Family Action.”

 Ed Pearce, Head of Corporate Partnerships at Family Action, commented: 

“Partnership working is at the heart of what Family Action does, partnering with families to help them build stronger relationships and working with organisations like SYNETIQ and LV= who share our vision to provide emotional, practical and financial help for vulnerable families”.


SYNETIQ Ltd., the UK-based business unit of IAA Holdings, LLC (IAA), an RB Global, Inc. company, is the leading integrated salvage, dismantling and vehicle recycling company in the UK, formed to become the most innovative and trusted business in the industry. An integrated, data-driven and innovative business, SYNETIQ has led the way in raising industry standards and continually innovates ways of working to deliver great value, ensure complete compliance and provide a positive experience. SYNETIQ is proud to have major household names in its portfolio, including insurers, accident management companies, fleets, police forces, logistics companies, vehicle repair body shops, and remanufacturers. With cutting-edge data and software solutions, multiple sites, a specialist vehicle recovery fleet and over 800 dedicated UK-based employees, customers and clients trust SYNETIQ to create bespoke solutions to deliver the maximum benefit for their business. 

For more information about SYNETIQ, visit


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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.

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e2e Total Loss Vehicle Management [e2e] is the UK’s only salvage and automotive recycling network with nationwide, environmentally compliant sites delivering performance resilience and service reliability to the insurance and fleet markets.  The network’s online salvage auction drives strong salvage resale values and faster sales.  e2e’s salvage clients have access to the network’s stocks of over 5 million quality graded, warranty assured reclaimed parts. 

The power of the network model means e2e has the ability to influence industry standards and is committed to continually raising the bar whilst redefining the role and perceived value of the salvage operator.  Network members adhere to robust service level agreements, against which they are audited, in order to ensure performance consistency and a market leading customer experience.  

The salvage and recycling operating environment is evolving rapidly, and e2e is anticipating, listening and responding to changing market needs.  Regulatory compliance, ESG, reclaimed parts, customer experience, EVs, new vehicle technologies, data and reputation risk are just some of many considerations linked to the procurement of salvage services.  e2e will drive further added value to clients and members through the adoption and application of emerging technologies, continuing to differentiate its proposition and position salvage services as a professional partnership. 

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