Vitality no longer offers car insurance due to “unprecedented claims inflation, leading to significant price increases.”
Their website states:
“We no longer offer Vitality Car Insurance
Over recent months the car insurance market has experienced unprecedented claims inflation, leading to significant price increases. This has impacted our ability to deliver appropriate value for good drivers. Because of this, we are no longer offering new car insurance policies.
We are continuing to cover our existing customers for the remainder of their plan. See our car closure FAQs for support.”
And according to its FAQ page to its customers, the statement reads:
“At Vitality, we set out to offer Car Insurance that incentivised and rewarded good driving, and as such offer market-leading value to our members. A key element of our model is that, as a member, your driving behaviour should be reflected in the premiums you pay for your insurance.
However, the car insurance market has experienced unprecedented claims inflation, leading to significant price increases, which our underwriter has had to pass on to our members.
Critically, these increases have materially impacted our ability to deliver appropriate value for good drivers – a cornerstone of our approach.
Therefore, we’ve had to make the difficult decision to leave the car insurance market.”
