Silverlake Automotive Recycling [Silverlake] won a trio of industry awards at the ATF Professional Vehicle Recycling Awards, held on November 9th at the British Motor Museum in Warwickshire. Judges of the national awards determined Silverlake leading the field in the Recycled Vehicle Parts Supplier Award and Salvage Company Award and recognised the company’s commitment to local community as winner of the Community Impact Award.
Silverlake’s commitment to making reclaimed parts accessible to all, supported its Recycled Vehicle Parts Supplier award win. The company has a customer centric, dual-service strategy to prioritise customer satisfaction. Its ‘full-service’ offering sees it provide vehicle parts dismantled, quality graded and supplied with full provenance history and warranty, aligned with its VRA Certification to the UK Standard for Reclaimed Parts; over the counter, online and by phone, and via eBay representing the worldwide market. Silverlake’s ‘self-service’ offering enables customers to safely dismantle their own parts from 350 breakers, updated daily, at its U-Pick-It Yard in Southampton.
The Salvage Company Award recognised the innovation Silverlake applies to its UK-wide operations, which sees the business process 35,000+ salvage vehicles a year. Salvage cars are sourced from B2B clients, including insurers, garages and dealers, and B2C customers who can get a rapid quote by phone or the website. In-house data analytics and market research informs the vehicle buying team and, together with an engineering assessment, determines whether a salvage vehicle is remarketed on the company’s online auction or processed for ‘full-service’ or ‘self-service’ parts.
Silverlake invests time and resources in its regional community, helping to build pride in the brand. Winning the Community Impact Award recognises the many community initiatives supported by the business, including fundraising for community charities through its UDonateacar.com scheme; supporting local colleges and young people by supplying salvage vehicles for training courses and work experience placements; providing its site and salvage vehicles for emergency services training exercises; supporting the elderly and vulnerable in the region via sponsorship of the Blue Lamp Trust; and helping to keep the local football club at the heart of the community through its continued sponsorship of the Eastleigh Football Club stadium for the last 12 years.
Commenting on the award wins, Allen Prebble, managing director of Silverlake, said:
“I am over the moon for the business to have received this trio of awards and the associated industry recognition, which reflects many years of hard work and investment. None of this would be achievable without the dedication of our awesome team of people, and I am full of admiration and thanks. Our membership of the e2e network sees us, alongside all members, driving for excellence in our owner-led, independent salvage businesses, united behind common network goals. The power of that combined entrepreneurship and focus delivers unique and tangible value to e2e’s existing and prospective clients.”
