“An epic scale project bringing together students across the college with a focus on sustainability”
Students from HCA were tasked with a live brief as they’ve never seen before: transforming lifeless VW Golf cars into captivating works of art that would later be displayed at the ATF Professional Vehicle Recycling Awards at the British Motor Museum on the 9th of November.
When ATF Professional Director Haydn Davies reached out to HCA to see if they would be interested in decorating some cars for an awards evening, curriculum leader of Art & Design, Kay, rose to the challenge and accepted the brief.
The ATF Professional Vehicle Recycling Awards recognise the innovation and importance of vehicle recycling in the 21st century. In line with the event’s theme, HCA students were challenged to repurpose these static vehicles into artistic expressions, showcasing the transformative power of creativity.
Students from across HCA collaborated to breathe new life into 8 static vehicles, kindly provided by ASM Auto Recycling, showcasing creativity and ingenuity. Their efforts resulted in a unique series of automotive masterpieces that were proudly displayed at the event.
Level 3 Diploma Art & Design students worked together to unleash their artistic flair, transforming ordinary cars into vibrant canvases of graffiti. Former students Ed Curtis and Izzy Dodd worked with the second-year students to help bring their visions to life.
A selection of Foundation Diploma students worked with alumni Alfie Cole to create a chilling zombie apocalypse scene.
BA Photography students were working after daylight hours, applying a historic photographic technique to a car, creating a unique work of art that we believe is a first of its kind.
Students from the Digital Futures course further enhanced the visual spectacle with a projection mapping display that was projected onto the exterior of the British Motor Museum during the event.
This was a great opportunity for students to demonstrate working in teams and collaborating on producing a final body of work as well as learning employability skills responding to a client brief.
The message of trying to repurpose a static car into a work of art was communicated effectively, and it gave us the freedom to work on materials that we don’t normally have access to in the creative space.
The project not only showcased the talent and dedication of HCA students but also served as a testimony to the college’s commitment to providing students with hands-on learning experiences that prepare them for successful careers in the creative industries.
About Hereford College of Arts
Hereford College of Arts (HCA) is one of the UK’s historic arts schools with our roots in a great tradition of art and design education. We were founded 170 years ago but are wholly focused on creative education for the modern world, preparing students for a vast array of employment, enterprise and personal practice.
As a specialist arts College, we offer a range of visual arts, craft, design, music, performing arts and digital media courses. All our courses are taught by experts who have worked in the creative industries, including numerous active practitioners.
