Doncaster, England – April 11, 2025 – IAA Holdings, LLC, an RB Global company (NYSE: RBA) (TSX: RBA) and a leading global marketplace connecting vehicle buyers and sellers, today announced that its UK-based auto auctions will be transitioning to the globally recognized IAA brand. The rebrand supports the company’s global growth strategy and underscores its ongoing commitment to investment, innovation and customer excellence in the UK market. Vehicle parts, dismantling and recycling operations will continue to operate under the SYNETIQ brand.
“We are delighted to align the UK auction business with the IAA global brand, strengthening our clients’ connection to industry-leading products, services, cutting-edge technology and our expansive global buyer network,” said Jonathan Pervin, UK Managing Director for IAA and SYNETIQ. “We remain committed to investing in local infrastructure, empowering leadership and delivering exceptional service as we help our clients to navigate the diverse sectors of the UK salvage vehicle industry.”
“IAA is known worldwide as a leading online salvage vehicle platform that can quickly and efficiently connect buyers and sellers,” said Karl Werner, Chief Business Development Officer for RB Global. “As we continue to increase IAA’s footprint internationally, our clients and customers benefit from a consistent experience with one brand. We will continue to leverage our UK team’s long tradition of exceptional customer service along with IAA’s industry-leading innovation to build on our existing business in the United Kingdom.”
About IAA
IAA Holdings, LLC (IAA), an RB Global company (NYSE: RBA) (TSX: RBA), is a leading global digital marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA’s unique platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles. IAA serves a global buyer base – located throughout over 170 countries – and a full spectrum of sellers, including insurers, dealerships, fleet lease and rental car companies, and charitable organizations.
For more information on IAA in the UK, visit IAAI.co.uk, and for more information about RB Global, visit RBGlobal.com.
