Steer Automotive Group has acquired Marshall Motor Group’s Swavesey Paint & Body Centre, rebranding it as Steer Prestige Cambridge and adding OEM-approved capacity in the East of England. The move strengthens Steer’s national prestige network, supports complex EV and ADAS repairs, and reinforces higher standards and demand for quality-assured green parts across the supply chain.

Steer Automotive Group has acquired Marshall Motor Group’s Paint & Body Centre Swavesey, a manufacturer-approved accident repair centre near Cambridge, in a move that further consolidates its position in the UK prestige repair market. The site, purchased for an undisclosed sum, will be rebranded as Steer Prestige Cambridge.
Strengthening Steer’s prestige repair network
The Swavesey operation will join Steer’s national prestige network of manufacturer-approved repair locations, focused on complex and high-value vehicles, including EVs and models equipped with advanced driver assistance systems (ADAS). Its location in Cambridgeshire gives Steer additional coverage across the East of England for insurer, fleet and OEM work.
Steer said it will continue to invest in the existing on-site team and equipment to maintain and build on the centre’s current approvals. These include Jaguar Land Rover, Volkswagen Group, Volvo and Stellantis, positioning the site as a strategic hub for OEM-led repair programmes in the region.
Focus on people, approvals and capacity
Richard Steer, chief executive of Steer Automotive Group, said:
“Marshall Motor Group’s Paint & Body Centre Swavesey is a fantastic addition to our growing prestige repair network and demonstrates our commitment to invest in our people and manufacturer approval programmes, ensuring that we deliver repair capacity that is aligned to our client and customer’s requirements.”
The group said the acquisition supports its strategy of sustainable, customer-focused growth by adding repair capacity in areas where demand and technical complexity are both rising. Steer expanded into the South West of England last year through the acquisition of ARC Group and has continued to build a geographically balanced UK network.
Wider implications for the repair and recycling chain
As larger groups like Steer bring more OEM-approved sites into their networks, expectations around repair quality, process control and the use of approved methods and parts are likely to increase. For UK ATFs and green parts suppliers, the trend towards repairing more prestige and late-plate vehicles rather than writing them off keeps the spotlight on quality-assured reused parts, accurate provenance and reliable supply.
With its rebrand to Steer Prestige Cambridge, the Swavesey facility becomes part of a national platform that supports insurers, fleets, and OEMs with consistent, standards-driven repair capacity and reinforces the link between high-quality repairs and a more circular use of vehicle parts and materials.
Source am-online.com
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