The TRA’s 2026 Briefing Day matters because it will focus on the practical reality of tyre circularity: where compliant UK operators can create value, what regulation may change, and which end markets are genuinely developing. For ATFs and tyre recyclers, it is a useful marker of where policy, investment and recovery opportunities may head next.

The Tyre Recovery Association (TRA) has confirmed that its 2026 Briefing Day will take place on Tuesday 15 September 2026 at Coombe Abbey Hotel, Coventry, with the event set to focus on what it calls the “real meaning” of the circular economy in the end-of-life tyre sector.
For UK ATFs, vehicle recyclers and tyre recovery operators, the significance is less about the diary date itself and more about the direction of travel. The TRA is using this year’s event to push discussion beyond broad sustainability language and towards the harder commercial and regulatory questions around end-of-life tyre processing, domestic capacity and viable downstream markets.
That matters because the tyre sector continues to face familiar pressures: uneven end markets, scrutiny of export routes and a continuing need to build stronger UK demand for processed tyre material. A briefing day centred on “real” circularity suggests the focus will be on where value can genuinely be created, what infrastructure is needed and how regulation can either enable or constrain investment.
The TRA says the speaker line-up will be revealed over the summer, but it is already signalling that the programme will examine both challenges and “budding market projects and opportunities”, with input from industry and regulators. For operators on the ground, that mix is likely to be the main attraction.
In practice, UK recyclers will be looking for clearer signals on three fronts: whether policy is moving towards stronger support for domestic tyre processing; which reuse, recycling or recovery markets are starting to gain traction; and how compliance expectations may evolve as regulators continue to tighten scrutiny around waste movements and treatment standards.
The Coventry venue should make the event accessible for a broad spread of attendees across the tyre recovery, recycling and compliance chain. Participation is free for TRA members, media , industry partners and regulators. For all other attendees, the fee is £70 plus VAT, with buffet lunch and refreshments included.
To register, the TRA Office, PO Box 13379, Billericay, Essex, CM12 2GY, call +44 (0)7932 702173, or email office@tyrerecovery.org.uk or visit www.tyrerecovery.org.uk.
Delegates wishing to stay overnight at Coombe Abbey can book direct with the hotel’s reservations team on 02476 430535 and quote reference EVNT056419.
For businesses handling ELVs and associated tyre arisings, the event looks set to be a useful checkpoint on where the UK tyre recovery market is heading next, and whether circular economy ambitions are being matched by workable routes to value.
Further Reading on ATF Professional
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EA Tightens Waste Tyre Export Rules
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Waste tyre export compliance failure
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TRA renews call for ban on whole end-of-life tyre exports
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Tyre Recovery Association publishes ‘Road to Reform’ following Environment Agency’s review


