Essential information for end of life vehicle dismantling, depollution and recycling

Adam Hewitt
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Blue Group launch new website

Blue Group, provider of waste recycling systems & materials processing equipment launch new website

 

blue group launch new websiteBlue’s marketing department has been busy these last few months working on and creating a new website for the Blue Group of companies. The new website due to be launched shortly will be more in line with Blue’s segmented approach in how it sells its products and services to customers.

Working with key suppliers across all product ranges this really has been a substantial undertaking for the groups marketing department. Collating up to date brochures, images and videos for all the products Blue offers across the 5 segments – Recycling, Quarry & Demolition, Scrap, Ports and Energy.

The new look website allows customers to not only view and look at product information by manufacturer, but they are also provided with an overview of an entire segment and can see in detail the products Blue offers into that segment.

Whether a customer is looking for a specific manufacturer’s shredder or is simply looking at what products we offer to the Recycling industry, the new look website allows them to access this information easily and quickly.

With full product offerings listed and the relevant specifications with videos, images and case studies, the website provides all Blue customers with a detailed easy to use portal to obtain the information they are looking for.

As part of the new website build, the groups marketing department have also been working on producing a new corporate video that will accompany the launch of the new website. The idea of the corporate video again is to put focus on the segments we sell to as opposed to the individual products we sell.

The new look corporate video was filmed across several Blue Group locations and customer locations that highlight and showcase the segments in which Blue operate. 

The focus for the corporate video was decided it had to cover three main points. The first was to highlight the segments we sell into, secondly it was to show the level of support and investment Blue reinvests back into the business, to support our customers after that initial purchase of equipment. Finally, it was to showcase Blue as being a one stop shop for all of our customers from their initial enquiry through to the purchase of the machine, followed by the ongoing repair and maintenance of that machine and subsequent purchases.

You can visit the new website at www.blue-group.com

 

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Owain Griffiths

Owain Griffiths

Head of Circular Economy at Volvo Cars

Owain joined Volvo Cars in June 2021 to lead Circular Economy in the Global Sustainability Team. The company has committed to being a circular business by 2040 and has financial, recycled content and CO2 based targets for 2025, all of which Owain is working across the company to make happen. Owain previously worked for circular economy consultancy Oakdene Hollins where he advised businesses on evidence led circular economy implementation. 

Turning into a circular business and the importance of vehicle reuse and recycling.

The presentation will cover the work Volvo Cars is doing to achieve 2025 but mainly focus on the transformational work towards 2040 and the business and value chain changes being considered. Attention will be paid to the way vehicles are being dealt with at the end of life and the complexities of closing material and component loops. Opportunities and challenges which Volvo Cars is facing will be presented including engagement with 3rd parties and increasing pressure from stakeholders.