Blue Group, provider of waste recycling systems & materials processing equipment launch new website
Blue’s marketing department has been busy these last few months working on and creating a new website for the Blue Group of companies. The new website due to be launched shortly will be more in line with Blue’s segmented approach in how it sells its products and services to customers.
Working with key suppliers across all product ranges this really has been a substantial undertaking for the groups marketing department. Collating up to date brochures, images and videos for all the products Blue offers across the 5 segments – Recycling, Quarry & Demolition, Scrap, Ports and Energy.
The new look website allows customers to not only view and look at product information by manufacturer, but they are also provided with an overview of an entire segment and can see in detail the products Blue offers into that segment.
Whether a customer is looking for a specific manufacturer’s shredder or is simply looking at what products we offer to the Recycling industry, the new look website allows them to access this information easily and quickly.
With full product offerings listed and the relevant specifications with videos, images and case studies, the website provides all Blue customers with a detailed easy to use portal to obtain the information they are looking for.
As part of the new website build, the groups marketing department have also been working on producing a new corporate video that will accompany the launch of the new website. The idea of the corporate video again is to put focus on the segments we sell to as opposed to the individual products we sell.
The new look corporate video was filmed across several Blue Group locations and customer locations that highlight and showcase the segments in which Blue operate.
The focus for the corporate video was decided it had to cover three main points. The first was to highlight the segments we sell into, secondly it was to show the level of support and investment Blue reinvests back into the business, to support our customers after that initial purchase of equipment. Finally, it was to showcase Blue as being a one stop shop for all of our customers from their initial enquiry through to the purchase of the machine, followed by the ongoing repair and maintenance of that machine and subsequent purchases.
You can visit the new website at www.blue-group.com