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BMRA appoints new CEO

James Kelly
James Kelly

Earlier this month the board of the British Metals Recycling Association (BMRA) announced the appointment of James Kelly as its new Chief Executive with immediate effect.

James joins the BMRA from the British Security Industry Association where he served as Chief Executive for nine years. Prior to this, James was the Managing Director of the Direct Marketing Association.

Commenting on the appointment, Susie Burrage, President of the BMRA said: “We are delighted that James has agreed to take on the role of leading the Association and helping the team deliver our key messages. As an industry, we have a great story to tell and I am pleased that he is eager to help us highlight our role in safeguarding the environment for future generations.

Speaking about his first 100 days, James says it will be all about prioritising. “My top priority will be reaching out to the members, making sure I understand what they want from the BMRA, how they think I can help and add value. I want to ensure we robustly promote what we do for the membership, that we continue to be demanding of stakeholders like Government because I think they owe us as much as we owe them.

“I see the role as ambassadorial; championing the industry while driving opportunities for growth. I look forward to working with the team to deliver satisfaction for members while promoting the industry for what it is: an innovative, technologically savvy and environmentally sound sector that sits firmly at the heart of a true circular economy. I am proud to be joining a sector that leads the way with it comes to lessening the impact of consumerism on the environment.”

Visit the BMRA website here: www.recyclemetals.org

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