After the launch of e2e, the rebranded National Salvage group, which NSA and NSG formed part of, we had the opportunity to speak to Chief Operating Officer, Neil Joslin about the reasons behind the rebrand, its history and what the group wishes to achieve in the present and in the future.
When asked how the name change to e2e came about, Neil explained that there had been many months of research and consultation before the decision was unanimously supported by its stakeholders. He added that the NSA and NSG had a long heritage, in fact, it is the longest serving salvage group in the UK. He explained that innovation has always been at the forefront of the organisation, with its members having the progressive appetite and experience to evolve. Over recent years they had seen a change in client expectations, mainly the insurance industry, vehicle fleets and car leasing companies. The business had evolved to respond to these changes and is continuing to anticipate and react innovatively to emerging market needs. Therefore, it was felt that the time was right to rebrand to more accurately reflect the group as it is today and to capitalise and highlight what e2e can offer existing and new customers.
Neil explained that being a group of dedicated dismantlers and salvage experts is one of e2e’s greatest strengths. The opportunity to share and discuss good practice helps to improve the standards set and brings benefits to all of those involved. As a collective members can influence industry standards and ‘push the bar further up’. Although always offering support to its members, the adage of being ‘only as strong as your weakest member’ is prevalent and those involved take this responsibility seriously.
With this in mind, Neil expressed a notion that in some respects there is a level of self-policing within the group. With every company involved having to show a high level of competency and good standards. This serves to reinforce the new group standards which are audited by head office. He believes that this focus on performance and standards can help to redefine a ‘salvage partner’, supporting the industry as a whole as it enters a new age of professionalism.
With a background in insurance, Neil said that salvage is the biggest revenue stream for motor insurers after premium income. He notes that the procurement approach to salvage providers has become more aligned to that taken with other insurance supply chain professionals such as loss adjusters. Whereas previously it was driven primarily by cost there is now a requirement to be seen to add value. An example here might be salvage strategies for handling new vehicle technology which is currently inflating motor insurance claims costs.
Neil sees the new standards e2e is working on with its members as a real driver for change. Stronger salvage returns and swifter sales will be achieved by a focus on performance consistency. For example members will protect salvage assets by applying the same procedures uniformly across the group. Information security and data protection in the vehicle damage space has become more prominent and managing those requirements with accountability and transparency is important to customers.
Recognising that insurance, leasing and fleet companies have different requirements meant e2e launched its salvage services with modular options. e2e can flex and tailor to suit its clients needs and provide a bespoke service. Neil gave an example of this, ‘a growing insurance company may have a need for the majority of e2e’s services whilst an established insurer may have in-house departments that can cover some of the total loss process. Flexibility is key and e2e offers an end to end seamless service with flexibility built in.’
On the environmental side, insurers are serious about corporate social responsibility (CSR) and their carbon footprint and require that vehicle dismantlers offer a fully compliant recycling option including dismantling, depollution and destruction, preferably in-house. e2e destroys all CAT A & CAT B vehicles in-house, issuing certificates of destruction from head office. This removes reputation risk for clients of a vehicle which should be destroyed making its way back onto the roads. The use of recycled parts is very much in focus and Neil felt that e2e is in the best position for reclaimed parts as their members are real innovators as far as this is concerned. And as part of the brand message – ‘capacity and capability’ of reclaimed parts is paramount as he foresees over a third of car parts manufacturers will likely move abroad and Brexit is the catalyst in this case.
As for the future, e2e already have a strong membership and contradictory to what some might think, they are not looking for new members. However, this is not to say they are a completely closed shop. The rebrand is not a recruitment drive but a statement to the industry and its users that they are prepared and ready for the future. They are looking to strengthen from within. The group can cover the entirety of the UK easily.
The industry has changed and will continue to do so and if businesses don’t change, they’ll be left behind. Part of the value that members get for being in the group is that all aspects are discussed regarding changes.
Neil said: “Challenge yourself as a business to see if you’re doing enough to change.”
There is no doubt that changes are happening within the dismantling and salvage industry. Reclaimed parts are coming to the forefront and more and more companies are describing themselves as recyclers. It looks like e2e are positioned to handle these changes and are prepared to lead by example.