Technology Innovation Provides Superior Visuals and Improved Merchandising of Vehicles – Launch of IAA 360 View™
IAA, Inc. (NYSE: IAA), a leading global digital marketplace connecting vehicle buyers and sellers, announces the UK launch of IAA 360 View. The innovative imaging technology provides users of IAA’s online auctions with a 360° view of a vehicle’s exterior and interior. IAA 360 View allows the vehicle buyer to rotate an image, creating an immersive and interactive experience, similar to physically walking around the car.
The UK rollout follows the widely acclaimed launch of the technology in the U.S. and Canada earlier this year. All IAA branch locations throughout the UK will offer 360 View, for Cat S and Cat N vehicles eight years old and newer, theft vehicles, and high-end cars. The technology’s benefits include enhanced imagery, zoom and pan capabilities as well as additional views beyond 5MB HD providing internal and external insight on critical areas of the vehicle.
Steve Hankins, UK Managing Director for IAA said:
“We are very excited to enhance our best-in-class merchandising offering for our customers through the launch of IAA 360 View.” He added: “This technology is the first of many IAA merchandising initiatives that will help to transform salvage management in the UK. IAA 360 View delivers an enriched vehicle research, bidding and buying experience for our buyers as well as a more accurate visual and improved vehicle merchandising environment for our vehicle sellers, driving additional bids and higher returns.”
To learn more about IAA 360 View visit: iaaiuk.co.uk