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Adam Hewitt
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IAA Buyer Portal Launches in the UK

IAA – New Digital Auction Platform Transforms Buyer Experience 

IAA buyer portal launch in UK featIAA, Inc. (NYSE: IAA), a leading global digital marketplace connecting vehicle buyers and sellers, today announced that its UK-based business unit has completed the roll-out of IAA Buyer Portal, a new purpose-built and exclusive digital auction site offering buyers enhanced research, bidding and buying experience.  The new Buyer Portal gives buying clients the ability to customise their research and greatly streamlines the vehicle buying process. 

The platform introduces IAA Timed Auctions, a new bidding and buying channel, and will offer IAA 360 View, a merchandising feature that provides buyers with in-depth vehicle information.  The IAA Buyer Portal is designed for any mobile device, providing buyers with the flexibility to research, bid and buy in a manner convenient to them.  

Steve Hankins, UK Managing Director for IAA said:

“We are sharply focused on enhancing our business model in the UK while improving the customer experience.” He added: “As the second technology launch in the  country this month, the launch of IAA Buyer Portal demonstrates how we are reshaping salvage management in the UK and creating value for our customers.” 

IAA Buyer Portal is the second of a two-phased technology roll-out in the UK.  The new digital platform provides key features including:  

  • New, redesigned user interface
  • Convenient homepage, including quick access to vehicle search, featured inventory and announcements
  • Advanced Search feature, providing buyers with customisation, filters, and categorisation to make their research process simple and quick
  • My Auction Centre dashboard, providing the ability to manage vehicles from one location, review purchase history, place vehicle bids and much more. 

For more information on IAA Buyer Portal visit  


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