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IAA celebrates first anniversary of UK rebrand

It’s now one year since Essex-based HBC officially rebranded to IAA and became part of one of the salvage industry’s global giants. The last twelve months has seen huge investment in IAA’s UK business, focussing on the company’s core areas of strength – innovation and technology – while substantially increasing capacity in the UK.  


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Steve Hankins

Steve Hankins, IAA’s UK Managing Director, told ATF Professional “it’s been an astonishing twelve months as we’ve implemented a complete technology transformation programme, totally rebranded the business, renewed and increased our transportation fleet, increased site numbers and acreage, and made three new appointments to the senior management team.”

Technology and innovation are core to IAA, and these have been the foundations for the company’s growth plans in the UK. Investments have included the IAA Interact™ merchandising platform enabling enhanced vehicle assessment for vehicle buyers through enriched imagery, detailed information and personalisation. The company also rolled out the VISion™ salvage management system and IAA Seller Portal™ significantly reducing cycle times for vehicle sellers. Another major innovation for vehicle buyers has been the IAA AuctionNow™ platform, which has transformed the salvage auction experience in the UK. 

Steve continued, “IAA technology delivers great benefits to both vehicle sellers and buyers; as I’ve said for some time now, we look at salvage differently – removing risk and creating digital trust for vehicle buyers while unlocking value for vehicle sellers.”

IAA’s fifteen UK locations have all been fully rebranded, its Hixon site has seen a 40% increase in acreage, while the Canvey Island and Teesside sites have undergone complete refurbishments. Furthermore, a new 22-acre Bristol location is scheduled to open in Q3. 

Steve ended by telling ATF Professional “I’m astonishingly proud that we’ve achieved so much in the past year – especially as we’ve delivered this in the middle of a global pandemic. Vehicle sellers and vehicle buyers are pleased that IAA is delivering real choice in the UK and something that is genuinely different.”


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