SYNETIQ maintains corporate social responsibility (CSR) during the coronavirus pandemic
COVID-19 has posed challenges for businesses unlike anything experienced in our lifetime. For many, keeping afloat is the key priority, as the economy suffers its biggest downturn in decades – so can corporate social responsibility really be maintained during this time?
Doncaster-based SYNETIQ Ltd has proven that the answer is yes.
In February this year, SYNETIQ Ltd became a supporter of Team BRIT, which aims to be the first British all-disabled team to race in the Le Mans 24 hour. Through its Racing Academy, set up in 2019, it supports people with physical and psychological challenges in accessing motorsport.
As the largest UK-owned salvage and vehicle recycling company, SYNETIQ provides intelligent solutions for some of the country’s leading insurers, fleets and police forces. Over the last few months, the business has continued to supply Team BRIT with salvage vehicles from SYNETIQs own online vehicle auction, plus the recycled ‘green’ parts required to rebuild them.
To date, three cars have been delivered – this arrangement has allowed Team BRIT to keep their mechanics employed throughout the pandemic, at a time when all race events are being cancelled.
The first was a 2019 BMW M240i, acquired through SYNETIQs salvage vehicle auction. It will be converted into the team’s next academy car, providing opportunities for more disabled drivers to enter the world of motorsport.
Two more late-model BMWs have been selected by Team BRIT – a 320d and Z4. Repairs on these prestige vehicles will keep mechanics busy until the racing season begins again.
Tom Rumboll, Executive Chairman at SYNETIQ, explains:
“We committed to supporting Team BRIT before any of us knew what was ahead with COVID-19. It’s been fantastic that we’ve been able to continue to support them in this way, continuing to supply cars, even when they’re not on the racetrack.”
“What’s even more important is that we’ve helped them keep their team in work, by supplying repairable vehicles available through our auction.”
“At SYNETIQ we are committed to delivering a positive impact both in our industry, for charities and in the community. COVID-19 may require businesses to think outside the box where they can and try to continue with their CSR commitments. Community projects and grassroots organisations will be suffering more than ever and need our support in whatever way we can.”
Further information on SYNETIQ can be found at www.synetiq.co.uk