Leading waste battery collection and recycling company G&P Batteries is to change its name to ECOBAT Logistics as part of a group drive to create a pan-European waste battery collection service.
The Europe-wide company brings together battery collection services already offered by ECOBAT companies which are currently trading under several different names. Creating ECOBAT Logistics will create a more unified face to the market and enable the company to capitalise on its One Call Collection service, which can collect any battery from anywhere in Europe.
One Call Collection will direct customers to the most appropriate point of contact for the compliant collection and safe storage and handling of their waste batteries, whether they are the smallest button cells or giant industrial batteries.
Many of the batteries to be handled by ECOBAT Logistics are end of life automotive batteries, the majority of which historically have been lead acid batteries. Via its lead smelting operations, the ECOBAT group is the only global company offering a closed recycling loop for lead acid batteries. But with the growing proliferation of lithium batteries ECOBAT has already amassed unrivalled expertise in the safe storage, transportation and disposal of lithium batteries which can be particularly hazardous if handled incorrectly.
In the UK, G & P Batteries has been offering a One Call Collection service for all waste batteries for nearly 40 years and is widely recognised as the market leader in the collection and recycling of every kind of waste battery, irrespective of its size or chemistry. “It is this proven UK business model we are seeking to replicate across Europe with the creation of our new pan-European brand and we are very excited to be sharing our expertise with others in the ECOBAT group,” said UK Managing Director Greg Clementson.
“This will allow us to present a unified face to the market when contracting with pan European businesses for the collection of batteries, for example, vehicle manufacturers and other similar businesses. It will be particularly important as we move into the hybrid and electric vehicle market, which we see as a significant part of our future.”
The re-brand is expected to be completed early in the New Year.