We asked Social Media Specialists, Penguin Media why social media is so important to run a successful ATF. They explain its necessity here.
The first question we asked was ‘Does every business need social media?’ Quite simply, the answer is ‘yes’. Why? ‘Because that is where your customers are!’
I bet you don’t know anyone under the age of 60 without a Facebook account and that speaks for itself. If you haven’t already, it’s time to join millions of small business owners who are using social media to build awareness, drive sales, engage with your customers and gain new customers.
Let’s start with the facts
Facebook is the biggest social media platform with over 2.13 billion monthly active users globally*. In case you had any lingering doubts about social media, statistically, Facebook is too big to ignore. By creating a Facebook page for your small business you are putting your company’s name out to (literally!) billions of new people who may not have heard about you and what you do. Six new profile accounts are created every second**, which means by the time you finish reading this article over 1800 profiles would have been created!
It is important that once you create your social media profiles you continue to post regularly, post the right, relevant content and ensure your page is kept up to date. A clean, crisp, easy-to-read logo and cover photo will create a professional feel to your page and engage with potential customers straight away. Being active and posting daily will encourage engagement and page following.
Posts shouldn’t be SELL, SELL, SELL as this will stop your customers engaging with you and your brand. They will quickly get bored of seeing the same thing over again and simply scroll through your post without a second glance. For example, if you are a car sales company, posting new cars is obviously top of your priority list, but in-between posting the advert for a car why not post a car-relevant article, a poll, ask your customers opinions and questions and generally think outside the box. Customers love knowing there is a human behind the post, so be personal and reply as you would if they were stood right in front of you!
To make social media work it’s vital to be regular and consistent. Don’t spread yourself too thin and create a profile on every social media platform, choose the one or two that are relevant for your audience and your business.
The top 5 platforms to look out for are:
If you would like to find out more about how you can get your business up to date, or for any help with your Social Media needs call: 01432 842916 or email: firstname.lastname@example.org or visit their website here www.gopenguinmedia.co.uk