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Adam Hewitt
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SYNETIQ protects itself and clients from software failure with The Cloud

SYNETIQ has made a significant investment to allow its software solutions to run in the Cloud, including Microsoft’s Azure and Amazon’s AWS.


software synetiq cloud

Their software solutions include core services such as its SQL Database, Web Services and File (Image) Storage and online auction. Moving to the cloud means SYNETIQ has protected itself and its clients against potential problems associated with server failure by utilising High Availability Features.

Software outages have the potential to disrupt or even halt operations within a business, as a result, SYNETIQ has opted for the Business-Critical Service for its new Azure-hosted SQL databases for optimal security and performance.

Azure’s Business-Critical Service means that each database is distributed across multiple servers located in different availability zones. Each availability zone is based in a unique physical location and is made up of one or more data centres equipped with independent power, cooling, and networking. This ensures that SYNETIQ and its clients can now enjoy ultra-high availability and improved performance whilst removing critical single points of failure.

SYNETIQ is committed to investment in new, innovative technology. Its dedicated team of developers are always looking for new ways to increase the security and performance of systems. This approach allows SYNETIQ to provide the best value possible for clients that rely on its software solutions and its Auction.

Increased performance

Because the databases now run from multiple servers typically heavy tasks such as running large reports now have no impact on the performance of systems. Further, we can scale up the power and size of our servers as demand requires. The Auction, for example, auto-scales up its servers as is required for the number of bidders and then scales back down when an auction has finished thereby keeping costs to a minimum too.

Databases are now continually backed up to separate secure locations in different regions offering the ultimate protection against data loss.

Dave Harcourt, IT Director at SYNETIQ, said:

software synetiq cloud Dave Harcourt
Dave Harcourt

“Ensuring business resilience was a key factor for us when we chose to make the significant investment in Cloud technology. Our business and our clients rely on us keeping key services at capacity.

“We are always looking for ways to push to make our systems even more safe and secure as our business continues to scale. It’s key that we put security and innovation at the forefront of everything we do.”


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